Centaur announced the successful sale of its shareholding in Sport Events International in August 2015, realising a 4 x multiple on investment in less than 2 years from original investment to exit.
As a brief background and overview; a UAE based entrepreneur and famous international footballer approached Centaur Private Equity Ltd in 2013 with a requirement for investment to establish a new international football concept and a world amateur 5-a-side football concept. Centaur’s investment team analysed the opportunity and identified the basic fundamentals for an innovative business model with high growth potential in a relatively short period of time.
Centaur ‘fast tracked’ a solution resulting in the formation of Sport Events International Ltd and associated subsidiaries, and included working with the founders to secure a significant funding package, and the support of Centaur Asset Management’s Dubai based legal, operational and financial support teams during the period of Centaur’s investment.
Sport Events International became the holding company of a series of sports based event companies including; Global Legends Series, which brings together a group of legendary football players from around the world to play against each other in legend vs legend games in different cities worldwide; F5WC, the world’s largest 5-a-side football tournament; and World Soccer Fives USA, a multi city tournament to find the best amateur 5-a-side soccer team in the United States to represent the USA in the F5WC World Finals.
Global Legends Series 2014 Bangkok event featured 28 famous international footballers including Fabio Cannavaro, Luis Figo, Andryi Shevchenko, Patrick Kluivert, Cafu, Steve McManaman, Michel Salgado and Deco, and was launched with a ceremony to honour His Majesty King Bhumibol Adulyadej’s 87th birthday, the event was broadcast across the globe to more than 200 million viewers.
Our investment thesis and global mandate allowed us take a combination of an equity stake in Sport Events International in conjunction with providing a short-term debt package to facilitate the start up and initial expansion phases. Sport Events International booked a seven figure USD profit on its first event in less than 8 months of operation proving an all round success for Centaur, the founders and other stakeholders including key sponsors such as Ford, Procter and Gamble and Hublot.
We sold our shareholding in Sport Events International to Thai Prime Investments Ltd, a subsidiary of an investment company listed on the Stock Exchange of Thailand. Thai Prime Investments is headed up by Bee Taechaubol, whom recently announced the proposed purchase of a 48% stake in Italian football club A.C. Milan.
Commenting on Centaur Private Equity’s sale of shares, Centaur Group CEO, Daniel McGowan, said:
“SEI has the potential to grow exponentially in multiple jurisdictions and really needed an investor/shareholder with a keen interest in sports generally, and football specifically, and a passion to develop the multiple sports brands within the SEI group of companies. Both the remaining shareholders in SEI and Centaur ourselves, believe that we have found the right strategic partner in Bee Taechaubol and his group of companies and we wish SEI, its management and employees, and Bee and his team great success in the future.”
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